Mirror Mirror On The Wall…
Who is the finest of them all?
While undertaking some research on Google Trends to see how rescue, the news, and the internet are playing out, I noticed some interesting data while looking at the United Kingdom data. The following top chart shows the Google search trends for rescue services while the bottom shows the mentions in the news. It’s clear that the RNLI are winning in the search for info league, but the coast guard are winning the ‘mentions’ in the news. This is probably not a fair when you scale the two organisations against each other. What is interesting, is that Mountain Rescue get as many news mentions as the RNLI with real activity (and maybe better press liaisons) happening in 2007 onwards.
The part I wanted to see was this… the news references of “Rescue” and as you can see - we’re in a growing market.
Tags: google trends, Research